Use the fall rush for pricing power & waitlists

New tenants move in during September and October. New tenants who move in during September and October are unlikely to push back on the 10 to 15% rate premium relative to your spring rates. They need storage before the season ends. You have what they need, so price it accordingly. Third, build and maintain your waiting list. If you fill completely in the fall, which a well-run facility should, document every inquiry. You can't accommodate. That list is your fall marketing asset for next year. It's also negotiating leverage for late increases with existing tenants. Something— send a message like, we have a waiting list for tenants who want your space at a higher rate. I'd like to keep you at the current rate if we can confirm your renewal. That's pretty powerful.