Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Why Looking Only at the Premium Is Misleading

18 May 2026 · 1 min

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Storage operators often focus only on the premium charged for covered units, missing the full picture. Converting open-air to covered storage at $180 to $240 per month generates $2,880 annual revenue and pays back a $12,000 investment in 4.2 years, which works over a 10-20 year facility lifespan.

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That's not fast. I get that. And it's not— that doesn't sound too sexy, but that's not the right way to look at it either. You're not just capturing the premium, you're capturing the full rent. So if your open-air rate is at $180 and your covered rate is $240, the total annual revenue from that covered space is $2,880. So simple payback on the full rent, $12,000 divided by $2,880. Is 4.2 years on a facility you're holding for 10 to 20 years. StorageMoguls.ai for covered storage ROI calculator. It's there. Sequencing framework. Operators have already done this addition and more are there. It's free to join. So join Storage Moguls, run the math, build what the demand supports. See you tomorrow.