Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Why Self-Storage Is a Data Business and Where You Get Your Data Matters

25 Aug 2026 · 0 min

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0:28

Joe Downs explains why self-storage operators need to treat their business as a data operation. Using the right data sources can cut research from hours to minutes, helping you spot deals competitors miss and improve financing and insurance outcomes.

Storage is a data business, and where you get your data from can determine your financing, your insurance, and you just heard it right there, your opportunity. So, you know, cutting a 2 to 3 hour research process down to minutes or even seconds is maybe what I heard. Doesn't just save time, it means you actually catch the things that used to slip through. Including deals you might not have seen.

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