Traffic from AI chat platforms like ChatGPT converts 3 to 4 times better than SEO traffic. Users research and narrow their choices inside the chat before clicking through, arriving as highly qualified leads. Volume is still lower than traditional search, but the quality is much higher.
We're actually seeing conversion rates like 3, 4 times higher. If you look at ChatGPT or Google AI now, you can do all that research within one platform. So what that means is that you're doing all the pre-qualifying internally, so on the search platform, and then when you actually make a decision and go to the website, you're highly qualified. And we're actually seeing conversion rates like 3, 4 times higher from that traffic because of that reason. They're actually pre-qualifying in the chat rather than going to Google, typing something in, looking for 3 or 4 websites, going back and forth, and then converting. Although at the moment there's less traffic from these platforms, they convert a lot higher for that reason.
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