Most AEO advice becomes outdated fast because AI search platforms change their algorithms overnight. The 80% that still works is traditional SEO, but the other 20% shifts constantly. You have to test, measure, and iterate continuously or lose visibility.
How you got there might change overnight. You may have seen stats thrown out there that Google's losing market share in Australia and around the world. You'll see stats thrown everywhere about AI and search and how it's changing. 80% of what you need to do to show up in ChatGPT or Gemini is basically just good SEO. It's that extra 20% that everyone is still figuring it out. Like if someone comes to you and says, this is exactly what you need to do, it may have worked for one client, but Google, ChatGPT, another platform might change something tomorrow. And how you got there might change overnight. Having the ability and agility to actually test things, measure them, see what's working, see what's not, and roll that out across all your clients is something you just have to do, otherwise you're gonna fall behind.
Why Media Buying Doesn’t Win Meta Ads Anymore #metaads #digitalmarketing #paidads
