Det största misstaget bland egenföretagare
15 Jul 2024 · 1 min
0:30
In this short YouTube monologue, Johan Åberg warns self‑employed entrepreneurs that one of their biggest pitfalls is defining a target audience that is too broad. He argues that a potential client must be able to recognise and relate to the entrepreneur’s specific professional role. Åberg illustrates this by contrasting vague labels like “egenföretagare” (self‑employed) with precise titles such as “rekryteringskonsult” (recruitment consultant) or “ledarskapskonsult” (leadership consultant). By adopting a narrow, clearly defined niche, entrepreneurs make it easier for their audience to identify with them and thus improve their business prospects.
