Vad säljer du egentligen till dina kunder?
29 May 2023 · 0 min
0:25
In this brief on‑location monologue, the speaker stands on Stockholm’s Strandvägen, pointing out upscale landmarks such as Hotell Diplomat, Handelsbanken, Galleri Sebastian Schilt and Sveriges Skönhetscenter. Using the prestigious setting as a backdrop, he argues that businesses rarely sell only tangible services or products; instead they sell intangible benefits like belonging to an exclusive club, status, validation and differentiation. He ends by urging listeners to reflect on what they truly sell to their own customers.
