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14 Apr 2025 · 1 min
0:32
In this short Swedish video, Johan Åberg argues that casual posting on social media is not effective marketing. While frequent posts may generate likes, they rarely lead to business. He advocates a systematic, targeted approach on LinkedIn: each week add 100‑150 highly relevant contacts, publish three well‑thought‑out posts, then wait about six months before calling those contacts to schedule meetings. He claims this disciplined process reliably converts connections into actual sales.
