John Kenny explains why understanding your audience doesn't mean abandoning who you are. He shares a story about a coach who asked endless questions without learning what Kenny actually wanted, then argues that tailoring your approach to how people get their needs met creates better outcomes for everyone.
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Hello. So something that's come up a few times this week is about being your authentic self, but also being able to understand where other people come from. Now, taking someone else's point of view and opinion into consideration, knowing how they work, how they like to get their needs met, what they want, doesn't mean that you have to step away from being your authentic self. It just means that in certain circumstances, That you may need to just modify your approach in order to work out what would work best for everybody that's involved, without giving up on what you really want and what you really need, but being able to find somewhere in the middle where you can meet to make things happen. This also works a lot with the coaching that I do. It's about understanding the client. I spoke to a coach recently and they were bombarding me with these questions like, Where do you want to get to? What are your dreams? What goals do you set? And they were very interrogating in their approach. Now, I'm sure that works for some people, but that's not the kind of thing that would work for me. But they didn't take the time out to understand what my needs were, what my wants are, and to use the right kind of approach to motivate me to want to engage with what they were saying. So maybe next time you're talking to somebody, engaging with somebody, and you're trying to get a result from that or a resolution from that, think about maybe listening to what they have to say, understanding your audience. See how you get on with that and maybe comment on this video to let me know how you get on. Thanks for watching and I'll speak to you soon.
