A cherry's strength comes from nutrition and orchard management. Fruit that survives picking, packing, transport, retail display, and home storage stays visually appealing and keeps customers coming back. Better growing practices mean market-ready cherries that sell.
Chapters
This piece of fruit has to make it to the market, and that's all about, that's all about how strong this fruit can stand on its own. This cherry right here, this cherry, when it's picked, it has to live and die on its own resources. It has to make it through the packing process where it gets sorted out, graded, and put in packaging. It then has to make it traveling to destinations unknown, and then it has to sit in the store. And those are all pretty tough Those are tough travels, and it's got to have everything it needs in here. And so the more resilient the fruit is, the more, uh, complete nutrition and better manage the orchard, the stronger this fruit's going to be. So good-looking fruit in the store, people want to buy it. I truly believe that people inherently want to buy fruit that is better because it looks better. And the reason it looks better to us is We've evolved to want to eat the good stuff, right? So then this fruit has to go home with the consumer and has to sit in the refrigerator for who knows how long, or even out on the counter, and it still has to look good. Then the person has to eat it and say, wow, I want to buy that again. They have to remember it. So you have to make an impact with your fruit. And all that is all about how well it's, how well it's grown in the field.
