John BohanCEO, Socialtyze - I find where AI can create the most value, then build custom systems your team owns—saving time, improving output, and moving faster.

3 Ways to Save Your Bank From Breaking if You're in Creator Economy

24 Oct 2024 · 1 min

Watch on YouTube

1:08

In this short video, the presenter shares three practical secrets to prevent brands from wasting money on influencer marketing. First, select the right creators by leveraging technology that detects bot followers, evaluates audience composition, measures genuine engagement, and applies brand‑fit filters to ensure alignment with brand values. Second, develop a strong creative strategy, emphasizing how creators will use the brand’s content; insufficient creative planning is highlighted as the top reason campaigns fail. Third, continuously measure performance using a customized dashboard that tracks short‑form view metrics (3‑second and 15‑second views), average watch time, cost per share, and other quick‑turn metrics, allowing brands to instantly spot winning and losing creators. The video ends with a call to comment, DM, or follow for more insights.

Chapters

Here are 3 secrets to ensure you're not wasting your money on creators, or AKA influencers. The third one will allow you to separate the winners from the losers right away. Number 1, pick the right creators, right? Well, this is kind of a no-duh, I know, but are you using tech that catches the bot followers, audience makeup, engagement levels, and do you have a brand filter to ensure that the creator's content is 100% aligned with your brand values? Number 2 is build the right creative strategy. This is massively important. What your creators do with your content is so critically important, and it's the number 1 reason why brands fail with influencer marketing, because they don't spend enough time on the creative strategy. And finally, number 3, measure, measure, measure. You're gonna want a dashboard that looks a lot like ours, as you can see here. So immediately you can find out the 3-second views, the 15-second views, average watch time, cost per share, and customize other metrics really quickly so that the winners and the losers are 100% evident. If you have any questions regarding any of this, comment or DM me and hit the follow button for more value. Cheers.