John Bohan shows a Los Angeles studio that creates digital twins of social-media personalities. A single 2-3 hour shoot captures multiple backgrounds, letting creators generate videos while they sleep. The workflow cuts production time from hours to minutes once a script is approved.
Chapters
So we're creating these digital twins that are amazing now in our studio in Los Angeles with a team of incredible videographers that have worked on The Office, Saturday Night Live, the X Games, Something's Gotta Give, you name it. And the beauty of that is you look your best self. I mean, look at this. We have these incredible lights which allow you to really look your best self. And if you come up, and you can look at this incredible green screen behind me. So that we can actually put in different backgrounds for you. So this is just one set that we're shooting on. It's only a 2-hour shoot, can be 3 hours if you want, but this is the first set, set number 1 with the green screen. I'm gonna bring you to the next set. Here's the second set. It's called a white cyc. It is so cool. Let me show you something. Frank, do you mind coming over here? Alright, so Frank, Frank is gonna change the color many times over. So just change it for a bunch of stuff, whatever you want. There's blue, Blue. Red. Right, red. Orange. Right, so here's the beauty of it, is you can have many different backdrops with one shoot, and you can make a different collection, so you show up differently every time. And one of the things about social media is you just need to be dynamic, you need to be different, you need to be present, and you need to look good. So that's why we're doing these shoots in these beautiful studios with all these talented people.
And this is set 3. I call it the office because you want to show up consistently in social media and oftentimes in the same spot because of familiarity. We allow you to actually shoot a handful of different videos here so that your digital twin can communicate all different types of stories while you sleep, while you travel, while you're meeting with clients, so you don't have to. Kind of like I'm doing it right now. Think about it again. What takes you 2 to 3 to 4 hours to shoot Now it takes 2 to 3 to 4 minutes. All you need to do is approve a script.