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In this brief promotional video, the speaker argues that content creators who produce videos like everyone else are effectively invisible in today’s crowded newsfeed. To stand out, they suggest creating a “digital twin” – a virtual replica or distinctive online persona – as an easy hack. The speaker invites viewers who haven’t yet built a digital twin to comment the word “twin,” promising to send them an invitation to a complimentary live session on Wednesday where they can learn more.

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