The attention economy isn't enough. Brands that win make customers feel understood and seen, not just grab their eyeballs for a moment. Real connection is what separates great marketers from the rest.
I hear a lot of people say, "We're in the attention economy now. We're in the attention economy." You gotta take it to the next step, because I can capture your attention for a short period of time. Attention's the first step. Connection is the next step. We're in the connection economy. We need to connect with our customers so that when they see something that comes out from our brand, they're like, "Ah, they get me. They know me. That's cool." And that's where there's a difference between great marketers and good marketers.
