Brands are shifting from expensive TV ads made in conference rooms to letting customers co-create and share stories. When customers become storytellers, brands reach people more authentically and stay relevant as traditional advertising fades.
We live in an environment now where we can begin an amazing story and let the consumer finish it. And that's incredibly powerful. You know, by evangelizing your customers to talk about you in a way that supports their lives, makes their lives better, entertains them, and obviously they share the story with other people. I honestly think that's a good part of our future because this one-way message, highly curated message that's been created in a conference room with marketing executives and then spent spend $300,000 producing it and throwing it out in 30-second commercials, I think we all know that's dead, or is dying a death. But the notion of thinking about less about how I can market my brand and more about how I can improve my customers' lives is I think something that's going to begin to gain a significant amount of traction.
