Skip Meta's algorithmic targeting and build your own audience segments instead. Test different titles, copy, and creative across multiple ad sets, then scale spend on what works and cut what doesn't.
When advertising on Meta, we suggest going against their best practices that relies almost exclusively on the algorithm to find your target audience. We know that's good for Facebook's business and maximizes the value of their inventory, but you're going to want to tap the algorithm but at the same time maintain control. The way you do this is you set up many different ad sets for many of your target audiences. This way you're going to be able to see which titles, which copy, which creative, which target audiences are working best, double down on the winners, and delete losers and essentially crawl, walk, run as you invest your dollars.
