John BohanCEO, Socialtyze - I find where AI can create the most value, then build custom systems your team owns—saving time, improving output, and moving faster.

Better Ads Using ChatGPT

5 Feb 2023 · 1 min

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0:37

In this instructional video, the presenter explains seven practical ways to leverage ChatGPT for creating more effective advertisements. The segment introduces the concept of using ChatGPT as a creative strategist, beginning with defining an ideal customer avatar. It then demonstrates how to prompt ChatGPT to apply the classic "problem‑agitate‑solution" framework from Eugene Schwartz’s Breakthrough Advertising to craft ad copy for the product Zico Hydrate. The overall tone is enthusiastic and aims to show viewers concrete prompts and techniques that can streamline ad copywriting.

Chapters

So the good news is that ChatGPT is about to make your life a lot easier, and I'm going to go through 7 different ways in which you can use ChatGPT to actually write better ads. So we're going to ask ChatGPT a bunch of questions to see if we can write great ads for Zico Hydrate. Who would be your ideal customer avatar? So we're getting into the creative strategist role with asking about customer avatars. Write an ad using the techniques used in Breakthrough Advertising, which is a book that many of us in the This space, know and love. It talks about writing copy that goes problem, agitate, solution.