John Bohan, who built one of the first ad networks in the 1990s and founded SocialTies to serve 250+ brands, argues the creator economy is the next major shift for businesses. He's sharing three actionable rules this week to help brands capitalize on it.
If you don't use this game-changing strategy right now, your business is likely going to suffer. I'm gonna tell you what it is in a second, but first, here's a little context. In the last 30 years, there's been 3 major events that have radically changed the way that brands connect with their customers. Those that jumped on any one of these 3 changes saw their businesses scale significantly. The first was the internet in the '90s when I started one of the first ad networks ever. The second is behavioral marketing, which really started around 2003, and I ran about 100 educational events in the US and Europe. In the late 2000s, it was Facebook, and I started SocialTies to help over 250 leading brands. Now what is it? It's a creator economy. I call it the creator revolution, and I'm 100% focused on helping brands to thrive in this space. It's still early, so if you're an emerging or a leading brand, there's still an open runway for you to take off and scale. Quickly as a brand as long as you do it right. Later this week, I'm gonna post about 3 game-changing rules that's gonna allow you to thrive in the creator economy. So hit the follow button if you haven't done so already, and I'll see you later. Cheers!
