Three brands praised for social media prowess show strong financial results: Chipotle doubled revenue in five years, Pepsi jumped from $70B to $90B in two years, and Gymshark reached $1.5B valuation through influencer marketing after founder Ben Francis started it at 19.
Do you think there's a direct connection between the companies that are excelling in social media and their financial performance? I mean, I know there is, but I decided to do a little experiment to see if the companies that were often listed as having the best social media were also increasing in stock price, revenue, and profitability. So let's see what we find. We find that Chipotle is oftentimes listed at the top of many of these lists in terms of having the best social media performance. So I decided to take a look at how they were doing financially, and boom, it's on a roll. Stock price doubled in the last 2 years, and revenue has doubled in 5 years. So I continued the search and decided to look at Pepsi because I know that they prioritize social media, the creator economy, and linear TV as the 3 drivers of their marketing and advertising. So let's take a look at Pepsi in terms of financial performance. It still did amazingly well over the last several years. It went from $70 billion to $90 billion in revenue in just 2 years. And its stock performance is also really, really solid. We could go on and talk about a lot of large companies, but I decided to then take a look at some emerging companies as well, like Gymshark. I knew that it invested heavily in influencer marketing almost exclusively from the beginning. A 19-year-old by the name of Ben Francis started the company. But he's grown the company to a $1.5 billion empire because he invested so heavily in influencers and had great creative strategy around it. Now, this is just a short list of 3 companies. We could certainly talk all day long about how the companies who are investing heavily in social media and the creator economy are also scaling their revenues and profits. But you can certainly do that on your own. And I think what you'll find is some really exciting results. And if at that time you want to invest more heavily in the creator economy and social media, and you're not completely satisfied with your current partners, click on the link below and let's set up an exploratory call. Depending upon where you're at as a brand, we have between a 2 and a 5-part strategy to help you accelerate your growth. Cheers.
