John Bohan argues brands have stories but fail to tell them on social media. He partners with creators like Danny to learn how they engage millions, then applies those lessons to help brands craft narratives that resonate. SportsCenter succeeds by sharing sports culture, not just pushing its product.
Every brand has a story, but most brands forget to tell them. Listing your products and benefits in an ad is really boring in social media. The best way to do it is to wrap your brand in the story. Start with the storyline first, integrate your brand within it. So what we're doing at SocialTies is we're working with creators such as Danny and Mason who have millions of followers on social media, and we're learning from them what they do to help brands and ad agencies to tell better stories. Isn't that right, Danny and Mason? That's right, John. We are Mason and Danny.
And not just that, you're right about the story thing too. Audiences find it a lot more enjoyable to listen to a story. And it gives your audience a way to relate to the brand that feels a lot more significant than, "Wow, cool product." Cool product, yeah.
Which brands are doing social really well? Danny, do you have any favorites?
SportsCenter, they kinda have a really good thing going where a lot of the stuff isn't even based around their product, but instead sports in general, especially bloopers and just kinda funny things that happen in everyday sports and things like high school games.
Any good sports story, whether it's the NFL or like a high school game. It provides more of like a slice of life
