Adib Abrahim, MD of American Airlines, argues that obsessing over mobile misses the bigger picture. Brands need to think across all touchpoints, not just one channel, or they'll become irrelevant as technology and culture shift faster than ever.
Are there certain things that you thought about, you know, how you could innovate more, whether it's in business or in life or anything you want to talk about?
I think brands are going down this path of focusing on mobile, and it's really not about mobile, it's about how all of these things come together and how the acceleration and the pace of change has happened so dramatically in the past couple of years that if you get stuck in your box, you will not be relevant going forward. So it's really trying to break outside of that and thinking through not just one aspect of it, but all of these different things that hang together to create the experience.
