Make dozens of specific ads for different audiences instead of a few generic ones. A protein bar company could create separate ads for bikers, runners, yogis, and office workers. AI tools like ChatGPT make it fast and cheap to produce this volume of hyper-relevant content.
Go big with niches. So for example, if you're creating an ad for a protein bar, you're going to want to customize ads specifically for many different groups. ChatGPT and AI is going to allow you to do this, as well as the content creators. So for example, instead of just creating a handful of ads, create a number of ads, dozens of potential ads for bikers, for runners, for yogis, for Pilates specialists, for corporate executives. More than ever, it's really important that we tap into what the what the consumer is thinking about right now in order to connect with them in a way that's gonna allow them to spend time on our ad and consider our products. You're gonna want people to see your message and see that it's connected to them, it's speaking their language, and that way they're gonna test out your product. Keep in mind that the average consumer will scroll the Statue of Liberty 300 feet every single day in the newsfeed, so you're gonna be really, need to be really, really relevant in order to capture their attention.
