Duolingo's owl mascot creates shareable, funny content that reminds people of the brand without feeling like an ad. The strategy helped push the company to a $7 billion valuation by delivering entertainment instead of interrupting people with traditional advertising.
When I look at my students, they're inundated with all the stuff. They're trying to avoid advertising at all costs, and they're trying to avoid anything that doesn't add value to their social media stream. Duolingo's out there with their owl mascot doing funny little crazy stuff that make people laugh, right? And it becomes content that people want to devour while at the same time reminding you, if you ever want to learn a language, Duolingo, the brand is being established and it's being established through their owl character. right? So that, that character is working as a mnemonic device to remind you.
I love the fact that you brought up Duo. And, you know, there's a, there's a couple of things I think of when I think of Duo. Like, one, they have a $7 billion valuation, right? And, and a lot of that happened, in the last few years. Which is insane, by the way. Which is insane. Right. Right. Every, in every way.
