Marketing can rapidly scale a company's valuation. Chipotle's stock jumped 20-30% largely from its social media presence, showing how brand-building delivers outsized financial impact. The key is pitching this story to CFOs: brand value builds fast now and grows indefinitely.
We're in an interesting world right now where marketing can be your differentiating factor that scales your business to— Absolutely. Billion dollar plus, or even if you're a Chipotle and let's say that you have already massive valuation, you saw their valuation increase, I think it was 20, 30% in the last couple of years, which is huge when you're at that scale simply because they have amazing social.
So to your point, isn't that a great thing to tell your CFO? About the value of a brand and how it can build and scale quickly. And you don't have to wait 30 years. When I talk about a horizon that's forever, I don't mean we're going to build it. I mean our brand's going to keep building forever, but we can build it really quickly while we're making sales today. And that's a perfect example.
