John BohanCEO, Socialtyze - I find where AI can create the most value, then build custom systems your team owns—saving time, improving output, and moving faster.

How this brand is inspiring you to "LIVE THIRSTY"

15 Apr 2025 · 1 min

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1:00

In this interview excerpt, the founder explains why they started the company: to create a sustainable lifestyle beverage brand and to innovate advertising by using the can surface to showcase artists, musicians, fashion designers, and corporate partners. The brand differentiates itself through a high‑alkaline electrolyte water formulated for a smooth, still taste, packaged in fully sustainable cans. Central to its identity is a collaboration model, highlighted by a partnership with local ex‑big‑wave surfer‑turned‑artist Drew Grofee, whose artwork is featured on the cans and brought to life via an augmented‑reality (AR) experience. Consumers can scan a QR code labeled “Watch the Magic” to see an animated fish, Frank the Fish, interact with the logo and artwork, creating an engaging, multimedia brand encounter.

Chapters

Why did you found the company? Well, we founded the company to build a sustainable lifestyle beverage brand, but also to change the ad industry in that we use our can surface to promote artists, musicians, fashion designers, and corporate interests in cool new ways. Tell me how you're different. We're different because I think we make better water. We have a great alkaline formulation that creates a nice still water with electrolytes in a fully sustainable can. But the main reason we're different is because we're rooted in collaboration, like this can is promotes an artist called Drew Grofee. He's a local artist, ex-big wave surfer turned fine artist, and we do amazing things with his art and animate it through augmented reality and create a truly cool guest experience. Augmented reality, tell me a little bit more about that. When you find this can, look for this QR code that says "Watch the Magic." When you scan it, you'll just bring up your phone and this fish, Frank the Fish, will come alive with animation and sound and chomp on our logo and chase the fish off the back.