Nick Saltarelli and Leslie Karls started Midday Squares with $100,000 in 2018, making chocolate bars in their kitchen. They posted their mistakes and arguments online instead of hiding them, which built a loyal following that grew to over a million bars sold per month and $40 million in revenue.
This couple made $40 million by making healthy chocolate. In 2018, Nick Saltarelli and Leslie Karls were mixing chocolate at home when they realized something. Healthy chocolate bars tasted like cardboard, and the good ones were not healthy at all. So they took a chance. They invested $100,000 of their own savings and launched Midday Squares right from their kitchen. Just the two of them, they made 100 bars a day. Here's what made the difference. They documented everything on social media. The messy moments, the arguments, the small wins. They turned their startup into a show. While most brands were busy polishing their image, they shared the behind-the-scenes chaos that made them relatable. Soon their story became a movement for health, and orders started pouring in in the hundreds. Fast forward to now, they've built a team of over 100 and now sell more than a million bars a month, all from an idea that was born in the kitchen and the guts to share the real journey. Want the 4-step formula to start your journey? Comment "start" and I'll send it to you.
