Creators should show behind-the-scenes footage of mistakes and failed attempts, not just polished final results. When audiences see the messy process, they watch longer, trust you more, and are more likely to buy when you launch something.
You know how people's lives on social media are always so perfect? You know, the sky is blue, beautiful day, the birds are chirping. You have perfect tosses and perfect catches, perfect throws and perfect placement. Everyone's life seems to be 10x in social media. But if you're creating social media videos and you want to increase watch time, show the BTS. You know, the misses. Life is full of mistakes and people want to see that too. It's raw and it's real. Because there's perfect and then there's the process of getting to perfect. As an entrepreneur or big brand, it's key to show the work and the misses too. That way, when you show your wins or release a new product, it has more meaning and people will buy into it more because they've been living the process with you.
