Users scroll 300 feet of social media daily, the height of the Statue of Liberty. Brands that win tell the right stories, found through data-driven social listening. Asahi Beer discovered its audience connected the brand with sushi and date nights, a narrative that stuck.
Do you know how long people scroll the news feed every day? On average, it's 300 feet, which is the length of the Statue of Liberty. So the question is, how do you tell the right stories? And which stories do you tell? The key is, for us, it's all in the data. You can pour through social listening and find the stories that people are talking about in social media that relate to you and are relevant to you. Those are the stories that we really feel you should lean into as a brand. So for example, when we took a look at Asahi Beer and did some data analysis on it, one of the key things that came out was sushi. You know, that's, that's an idea— Asahi beer and sushi— that can come out in a conference room discussion. But what we also saw in the social data, and it runs a lot deeper, is date night. So date night, sushi, and Asahi beer all came together. That's a great story to lean into. That's a story that's going to connect in social media. If you'd like to learn a little bit more about the types of stories that are going to work for your brand, click on the link below.
