Brands should stop chasing generic viral hits and instead create content that's both algorithm-friendly and true to their identity. Chipotle, Duolingo, and Liquid Death show how playful, on-brand content drives real growth without the risk of viral flops.
Here's marketing trend number 2 that you're gonna want to jump on in 2025 to scale your business. Well, first I'm gonna tell you what not to do. Don't try and just go viral for viral's sake. It's not go viral, it's go brand viral. Create content that balances the algo with your brand. Going viral by itself can be very dangerous to your business if it's not done correctly. So the 2025 advice is know your brand really, really well so you can be playful and create social content that goes viral, supports your brand, and scales your business. Some brands that are absolutely crushing it because they know themselves so well are Chipotle, Duolingo, Liquid Death, Chamberlain Coffee, and even Junie's Cafe, which is a small pancake house that is blowing up in social and with revenue. If you want to learn how to copy the success of these brands and others, message me from the link in this bio, and I'd be happy to set up an exploratory call. We have a proprietary 5-point method to help you to succeed.
