Live social shopping, where creators sell products on TikTok and Instagram Live with personalized recommendations, is the top marketing trend for 2025. Chinese creator Zheng Shuang made $14 million in a single week. Brands like Petco and Nordstrom are already using it, seeing results ten times better than traditional ads.
Our last trend for 2025 is possibly the biggest opportunity that you can jump on in the next 12 months as well as the next 5 years. And I'm super excited to tell you about it. It's a major shift in how commerce has been happening in China in the last 10 years, and it's about to blow up in the US. Chinese creator Zheng Shuang used it to generate $14 million in sales in just a week. So what is it? The trend is live social shopping and it is blowing up. Think QVC in the '80s, but much bigger because it can be customized per your interests via the algorithm. Live social shopping is happening across all major social platforms, including TikTok, Instagram Live, Facebook Live, and others. And it's an ideal opportunity for the mom-and-pop businesses to shift to live social shopping when things are slow in their store. In addition, major brands that have dove into live shopping include Petco, Nordstrom's, Samsung, Tommy Hilfiger, and others. Most live shopping content is simply product descriptions and prices, but other brands are using it to partner with celebs and make a more dynamic, fun event like the opportunity to win prizes and be completely entertained. So it's basically shopping with entertainment, which is similar to what happens in the store, but now it's happening in social media and brands are 10x-ing their results versus straight paid ads. If you want to jump all over this opportunity, comment shop and I'll send you a how-to guide that dives deeper into this opportunity and provides 20 best practice tips to help you to start selling products online right away and succeed. Thanks very much. See ya.
