John BohanCEO, Socialtyze - I find where AI can create the most value, then build custom systems your team owns—saving time, improving output, and moving faster.

OPEN AI LAUNCHES SORA

22 Feb 2024 · 1 min

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0:37

In this brief monologue, the speaker announces OpenAI's new Sora system, a text‑to‑video model capable of producing cinematic‑quality videos from simple textual prompts. An illustrative example—generating a video of a Dalmatian on a windowsill in Italy—is given, emphasizing the ease of use: just type a description and receive a polished video. Currently, access to Sora is limited to a curated group of visual artists, designers, and filmmakers. The speaker highlights the transformative potential of this technology for advertising, marketing, filmmaking, and broader storytelling, speculating that within two to three years the capabilities will expand dramatically, urging viewers to consider pivoting their strategies now.

Chapters

OpenAI has just launched Sora and it is mind-blowing. We've just come to the point where we don't know what is real or what is fake when it comes to video. All you need to do is come up with an idea, text it to Sora, and you get cinematic quality back. For example, if you want a video of a Dalmatian on a windowsill in Italy, you got it. You just text it. All of these videos that you see here were created from a single prompt. For now, Sora is open only to approved visual artists, designers, and filmmakers. But what we're seeing is a glimpse into the future of advertising, marketing, filmmaking, and any type of storytelling. If this is what we can do now, just imagine what we can do in, let's just say, 2 to 3 years. It's definitely time to pivot.