John BohanCEO, Socialtyze - I find where AI can create the most value, then build custom systems your team owns—saving time, improving output, and moving faster.

Power of Consideration with Shannon Pruitt

28 Mar 2024 · 1 min

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0:32

In this segment of the YouTube video "Power of Consideration with Shannon Pruitt," the speaker emphasizes that being part of a consumer's consideration set is the most fundamental and critical challenge for brands today. In a crowded marketplace, achieving consideration is harder than any other marketing goal, but once a brand is considered, it gains the opportunity for purchase or conversion. The speaker also highlights the role of influencers, urging the creation of highly compelling content—either by the brand itself or through partnership with influencers—to capture consumer attention and drive consideration.

Chapters

Consideration to me in this day and age is probably the most fundamental and critical thing for a brand to have. Being in a consideration set in a very cluttered marketplace is very difficult. I think that notion of being considered is more difficult than anything else. Once you're considered, then you have the opportunity to be purchased or converted or to do whatever. So it's building the brand. Exactly. It's more important than ever. For influencers, you know, the sky's the limit. Create something so compelling or work with someone who can create something so compelling that people will care.