Brands should partner with popular creators like Danny, Mason, and Liv Pearsall for relatable marketing instead of polished ads. Audiences swipe past perfect, inauthentic content but stick around for creator posts that feel like a friend's recommendation, not a telemarketer's pitch.
My job is to help brands and ad agencies to market themselves more effectively in social media. So I started thinking to myself, who are the best people to talk to? Well, it's kind of a no-doubt moment. We need to talk to the content creators who have millions of followers in social media and are just crushing it. Isn't that right, Danny and Mason? Totally right, John. You nailed it. You're so handsome and smart. We creators have seen countless brands skyrocket into legitimacy entirely through social media, but unrelatable social media content feels bad. It makes people swipe away immediately. It kind of That makes people feel the way you would feel if a telemarketer walked straight into your living room and tried to sell you something right now.
Isn't that right, Danny?
Yep, that's right.
Traditional ads typically want to tell you about how perfect and amazing their products are, but the thing is, on the internet, nobody talks like that. On social media, saying that you're perfect comes off as insecure or tacky, and in reality, just nobody is perfect. Hannah Montana said that. And for example, let's check out our friend and fellow content creator, Liv Pearsall.
This is my impression of those people at a hockey game.
