We are NOT in the attention economy
15 Oct 2024 · 0 min
0:27
We're past the attention economy. What matters now is connection: brands that make people feel understood and aligned with their values win. Capturing attention is just the first step.
We're past the attention economy. What matters now is connection: brands that make people feel understood and aligned with their values win. Capturing attention is just the first step.
I hear a lot of people say, "We're in the attention economy now. We're in the attention economy." You gotta take it to the next step, because I can capture your attention for a short period of time. Attention is the first step. Connection is the next step. We're in the connection economy. We need to connect with our customers so that when they see something that comes out from our brand, they're like, "Ah, they get me. They know me. That's cool." And that's where there's a difference between great marketers and good marketers.
