Nike is the Hero, Apple is the Creator, Disney is the Magician. Big brands use a clear archetype to guide their tone, visuals, and creative work. Most small businesses skip this and wonder why their social media stalls.
If you're like 9 out of 10 business owners and social media managers, you're likely missing one thing which is preventing you from reaching your full potential on social media. The magic word is archetype. How well do you define your archetype? You know, the thing that's behind every great brand. Nike uses the hero archetype, Apple the creator, Disney the magician. And it's not just for major brands as well, it's for personal brands too. Whether you're a real estate agent, a lawyer, accountant, salesperson, whatever. Your archetype is the tip of your spear and brings everything into alignment. Your tone in your voice, your look and feel, your talent, and your creative execution. And when you have a well-defined archetype, you have a greater chance of, let's say, things going really well. Everything's in alignment. But if you don't, well, it doesn't go so smoothly. If you want more help learning about archetypes, comment 2025 and I'll send you a review on why knowing your archetype is so critical to winning on social media, including a cheat sheet on all 12 of them. Cheers.
