What is the 97% Rule in Marketing

Here's what you're doing wrong with your marketing. I call it the 97% rule. You can't focus on immediate sales all the time. Only 3% of your audience is in the market to buy your product at any given time. If you're hammering the rest of the 97% with ads that ask them to buy now, you're likely alienating them, turning them away. I mean, whoever got married on the first date, right? So what's a better way? Think about how to use your social media to inspire, educate, and entertain. Then ask them to buy. Give 3 to 5 times, then ask for the sale. Stop thinking about your immediate needs so much and think about what your customer wants. It'll work a lot better for you in the long run. Want more tips like this? Follow me.