Liquid Death hit $700M in five years and Gymshark reached $1B in a decade by doing something most brands miss. This breakdown covers what they got right about consumer behavior and a six-step advertising strategy to compete.
There's a massive amount of change happening in the marketing and advertising industry today, and most brands are at a loss of what to do. We're at an inflection point where the consumer is acting very differently than he or she has in the past. However, there's a small number of brands that are doing extremely well. Two of these examples are Liquid Death, which has increased its valuation from zero to $700 million in just 5 to 6 years. Another one is Gymshark, that has increased its valuation from zero to a billion in just about about 10 years. Now, these brands, the funny thing is, are selling products that are very similar to their competitors. There's really not a lot of difference. I'm gonna get into what they're doing differently in this video. I'm also gonna talk about the trends that are affecting the manner in which people are, are changing and how marketers need to adapt to them. And I'm also gonna give you a 6-point strategy that if you execute well over the next 12 to 24 months, you're gonna be very successful.
