Simone Biles left Nike for Athleta because authenticity mattered more than money, which actually made her a stronger endorser. When picking a celebrity to represent your brand, match their values to yours and use data to check if their audience is really your audience.
Hi, are you in influencer marketing or celebrity endorsements? If you are, how can you be sure you're picking the right people to represent your brand? It's the biggest challenge in our industry today, choosing those people that make the most sense to represent your brand. In this video, I'm gonna give you a tip on how to best do that, and I'm also gonna give you a list at the end of the video that actually is customized specifically for you to provide you with a list of celebrities and influencers that are best suited to actually represent you. In terms of the tip, I'd like to take a look at Simone Biles and investigate that story a little bit in terms of whether she's a better spokesperson on products and services now or before she made the decision to step down from competition. I would actually argue against conventional wisdom and say she's in a better position now, really based upon one word: real. She was true to herself. People want real now instead of perfect. And she's in a much better position to get behind brands because she has tremendous credibility in essentially getting behind things she believes in. She actually did this back in April already. She left Nike and went to a much smaller brand by the name of Athleta because it matched her purpose and values more. So in looking at influencers or celebrities to represent your products and services, the single most important thing to do is to ask yourself whether their purpose and values represent your purpose and values most. And you can do it with a methodology and you can do it with technology. The other thing you wanna do, and this is a bonus tip, is just use technology to match up their audiences with yours. It's not subjective analysis, it's actually technology, deep technology that looks at the audiences of the celebrity and influencer and then matches them with yours. So if you're interested in getting that particular list, click on the link in this post, provide us with your brand name, and we will send you back a list of celebrities and influencers that are most suitable to represent your brand based upon the things that I mentioned in this video.
