Why Brands with Influencer Networks are Winning
18 Oct 2024 · 0 min
0:20
In this brief segment, the speaker argues that modern brands should develop their own databases of influencers. By owning such a list, marketers can treat influencer marketing as a distinct, semi‑owned channel—on par with search, display, or TV—allowing them to view it as a valuable, controllable marketing asset rather than a purely outsourced activity.
