Everyone uses the same AI tools, so social media feels generic. Trial lawyer Jefferson Fisher built 5.6 million Instagram followers by sharing straightforward advice from his car instead of chasing trends. Your own voice and expertise are what actually stand out.
The biggest problem with AI when it comes to creating social media content is it becomes like table stakes. When everyone has access to the same bots, what happens? It all starts to feel very similar, doesn't it? So if you're a content creator yourself, how do you differentiate? I think there are two ways. Number one, jump on new tech and trends as they happen. We all know this gets really difficult and is short-lived. Another way, which is, which has much more longevity, is you are the differentiator. Bring out your own humanness and speak about areas of expertise and passion in a natural way. And do it consistently so your brand shows up in the same way each time. Here's a great example of this. A guy by the name of Jefferson Fisher is a trial lawyer who sits in his car and gives communication advice. No frills, just sitting in his car giving advice. He grew his following to 5.6 million followers on Instagram. Take a look.
Here are some phrases that show confidence. Number 1 is so easy, anybody can do it. You put the word confident in your sentence. For example, I'm confident I can make it happen. I'm confident I can add value here. I'm confident I can meet the deadline. Just by them hearing the word, you automatically establish yourself as a confident person in their mind.
