Creators should entertain, inspire, and educate their audience before selling anything. Successful brands avoid direct product talk, instead delivering valuable content and subtly weaving the brand into the narrative. When you build trust first, people actually listen to your pitch.
You want to be the person that entertains you, inspires you, and educates you, but occasionally, sure, you're gonna say, "Hey, buy this, buy that, look at this, look at that." By the time you're asking for that type of thing, your customer is more than willing to listen and probably more than willing to buy because they are already endeared to you because you've done so much for them.
Yeah, whenever I see a brand that succeeds on social media, a lot of times it's because their product is not being directly talked about in the videos. It's consistently because they're providing entertainment at the forefront of this incredible content. That's exactly right.
In marketing, In marketing, we talk all the time about putting the customer first, but brands rarely do that in their marketing. So in social media, couldn't be more important to put the customer first, think about how you're gonna add value, entertain, and then integrate your brand within that story.
And something I like to keep in mind about being entertaining in branded content is that not everything has to be like laugh-out-loud funny. It can be entertaining because it's mildly educational. It can be entertaining because there's like a cool shot of something here and there. Your entertainment value doesn't have to be complicated. It can be very simple. We've hired a number of the most amazing content creators like Danny and Mason to educate you on how you can work with them to make better content.
