Johnny Girardi explains why modern sales teams need analytics: buyers are more informed than ever, so salespeople must be educated, targeted, and efficient. The webinar covers sales-management metrics, how data drives results, and how to get salespeople to actually use analytics.
Good morning, everyone. Thanks for joining the session. Today is turbocharge your sales with analytics. My name is Johnny Girardi. I'm Data Sales founder and CEO. And the main idea of today's webinar is how to make your sales team's interactions with customers more educated, targeted, and efficient. As you know, today clients are getting more educated. They're doing their research and they're busy. So if your sales team is not really educated about what's going on in the market, about what's going on with the client, if they're not targeted about specific things that matter for the client, they're not efficient doing the work, you might be losing some opportunities. So hopefully today's webinar will cover some ideas that can help you fulfill this concept, using analytics as one of the tools to get that part covered. So from an agenda standpoint, first of all, we'll talk about metrics for sales management. Analytics is about metrics, measuring things. So we'll talk about powerful ones, we'll talk about the critical role of data for maximizing sales, and we'll talk about how to engage salespeople with analytics. And then at the end, we'll have a Q and A session.
