Jordan EaslerCo-Founder, Forwrd · Co-Founder of Forwrd Marketing

3 Steps to SIMPLIFY Social Media Marketing! #socialmediamarketing

Name: 3 Steps to SIMPLIFY Social Media Marketing! #socialmediamarketing
Uploaded: 2024-11-15T01:26:51+00:00
Duration: 48 s
Channel: Jordan Easler
Description: In this concise instructional video, the speaker outlines a three‑step framework for making social‑media marketing less overwhelming. First, they advise…

15 Nov 2024 · 1 min

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0:48

In this concise instructional video, the speaker outlines a three‑step framework for making social‑media marketing less overwhelming. First, they advise “modeling” by identifying three to four industry accounts that consistently produce video content the creator enjoys, using these as benchmarks rather than reinventing the wheel. Second, they recommend “mimicking” the successful accounts’ Instagram Reels: study the topics that resonate and dissect the video structure from start to finish. After roughly three months of this imitation phase, the third step is to “innovate” using the performance data gathered—double‑down on what worked, discard what didn’t, and establish a regular content cadence that allows for creative freedom. The overall message is a pragmatic, data‑driven approach to streamline content creation and improve results.

Chapters

Social media marketing was exhausting until I learned this. Step 1, we are going to model. Instead of us trying to recreate the wheel, let's just start with what's already working. You smart. I like finding about 3, maybe 4 accounts in our industry that creates videos that I actually like to consume. Number 2 is we are going to mimic what's already worked. So once we find these accounts, if you're on Instagram, swipe over to the reels and see what videos actually perform. Here we're going to identify the common topics that work well, and then I like to see how they're actually structuring the video from the beginning to the middle to the end. After about 3 months of imitating we are going to start innovating. So by this point, we're going to have actual data. We're going to double down on the things that actually worked. We're going to remove what didn't work, and then we're going to go ahead and start dialing in our own content cadence. And this phase is where we can start to get creative.