5 Steps to Predictable Social Media Results for Your Business!

So you've just got started building your brand on social media, specifically through content creation. Yeah, boy. And you've probably had a couple videos do okay, but everything still seems super unpredictable. There's no structure or system or formula. And then during your downtime, you try to learn from Instagram Wizards, who basically changes their opinion every month. Not to mention that they just kind of got lucky a few months back and blew up using a trending audio that never really converted. To anything. So today I'm going to walk you through my failproof process that we've used to help multiple businesses not only start to build their brand, but achieve more sustainable results online. So number 1, who is your dream customer? Not your could be, not your would be, the customer that you actually like to serve. In this part, we really want to go deep on the psychographics. What the heck is Psychographics. Basically, the psychographics is what's actually going on in your customer's head. What problems are they currently experiencing? What do they desperately want? Not necessarily need, but really want when they find your brand? What do they already need to know or have purchased in the past before you feel comfortable actually selling this client? Where do they currently congregate? I will look for you. I will find you. Are they on Facebook? Are they on blogs? Are they on Reddit? What deep beliefs do they currently hold? I love America and I love the time. And what are some things that they're starting to resent? Whenever you get super clear on this, it's going to make it so much easier whenever you're coming up with your messaging, your content, your ads, your emails compared to the vanilla cookie-cutter, lifeless, AI-generated corporate style of marketing that will leave you looking like just boring. And if you need some help with this, we have attached down in the description a free digital toolbox to get you started. Actually includes our dream customer worksheet, and we've included some other Pretty cool. Pretty sweet. Pretty slick. Bonus resources. So if you want to check that out down in the description, completely free toolbox to get you started. Point number 2, the where. Now we've got super clear on who our dream customer is. What platform should you be focused on? So one of the first myths that I want to debunk about what platforms is being omnipresent. You should be on all platforms, which makes a lot of sense. However, if you don't have an entire content creation team or marketing team, it's going to be very, very difficult to master any of those platforms because you're so focused on so many that you can never actually get good at one. You smart. Master one single platform as you just get started. After you find your dream customer, think about what platforms are they consuming most content from and go deep on that one platform. So I'll give you an example. We recently started working with a fitness center here in Spartanburg, South Carolina. Their dream customer is probably anywhere between the age of 28 to 45, 50-ish. We said, hey, if we're going that wide for a fitness center, they're more than likely going to be on Facebook. More than likely 40-year and 50-year dream customer is probably not going to be on Instagram. They're more than likely going to be on Facebook. And you're also going to be able to attract that 28-year-old to 40-year-old on Facebook as well. And whenever we did that, within the first month, we got them their best performing video on the platform ever in the last 10 years. And that leads us right into step number 3, which is the how. How do I do this? I don't really know how to do social media. I don't want to sit here and learn trends. And TikTok dances. Well, maybe the US bans TikTok, so you don't have to worry about that one. I'm an entrepreneur, not a content creator. My last 10 posts that I spent 10 hours on has not done anything. Hey, relax. You know how I do what I do when I do how I do it. We're going to keep this simple. So how we're going to do this is something that I learned from Brandon Dawson over at Cardone Ventures. And this is the formula: model, mimic, master. If you're just getting started with content creation, you're probably going to be pretty bad. We're at Speak Live Studio. This is where the magic happens. So what Model Mimic Master does is it allows us to see some success a lot faster rather than throwing a bunch of mud on the wall and kind of guessing what works and what doesn't work. So let me explain. Model— you want to find 3 to 5 companies or businesses or brands that you actually like consuming their content from. You don't necessarily have to stay right within your industry. So whenever you find that model, then that leads me to mimic. Mimic what's already working. It's going to raise your chances of success of your content working a lot earlier on because it's worked across other people's profiles. Now, don't go out here and copy word for word, use the same colors, use the same captions. Make it your own. But still, you can lean on what's already working on these other platforms and mimic the type of content and the type of ideas that's already worked on their page on your page. After about 3 months of creating consistent content, you kind of start to master what's going to work on your profile. What you're probably going to see is that some of the topics that worked on other profiles isn't going to work on your profile. You kind of start to switch up and make it your own. At that 3-month mark, you really start to drum up some success and it should start to become a little bit more natural and a lot easier to create content. All right, here we go. The next step is the what. What do you actually create? The secret sauce here to not overwhelm yourself and to make it crazy, crazy simple, because that's how we do what we do when we do how we do it, is to come up with content buckets. So my recommendation is to find 5 key buckets or pillars to put your content topics under. So instead of thinking of 12 individual new topics every single month, create these buckets. So some examples: behind the scenes content, industry insight videos, customer spotlights, bringing them in and actually showcasing their results with your company. That's a great way to expand your reach as well. Community collaborations. You could do giveaways, you could do reaction videos, which is currently working really well. You could do memes, you could do service and product spotlights, you could do Q&As, you could do podcasts. I would probably pick about 5 of those. And then under those 5 buckets, that's where you'll list your individual topics. For me, that just kind of helps me think in pockets of like 5 versus having to think of 12 individual pieces of content that may or may not work. Now, another really cool resource that we've included down in the description is our ChatGPT training that will actually spit out some really fire potential topics for your company, whatever it is. You can fill it in and I'll walk you through step by step how you can just type in a few keywords into ChatGPT and it'll come up with anywhere from about 10 to 20 topics that you can choose from each month. So if you haven't paused the video yet to go download that, I would do it. It's free. Free. $3.99. Now, some trackable targets. I would typically start with 12 pieces of content per month. That's going to get you posting at least 3 times a week, and that's going to really start to bring up some awareness for your brand on social. And not only that, that's going to give you enough data within about the 3-month mark to actually see what's working, what's not working. But give it time. By about that 3-month mark, you'll really start to refine what's working with your audience, what's not, and you'll start to become a master of the content creation game. Wax on, wax off, wax on, wax off. So now you've got your topics. Well, what the heck do I say? The average attention span on social media is 2 to 3 seconds, so we've got to grab their attention fast. So this formula is the hook story offer formula made popular by Russell Brunson. Another thing you've probably heard is hook, retain, reward, which is made popular by Alex Hormozi. Your hook is what you put in the first 2 to 5 seconds in the beginning of the video to make them actually stop. Your story is interesting or entertaining enough for them to actually stick around to the end. And then the offer is the portion where they've actually stayed around long enough to be rewarded or hear your call to action. Here's an example that we use for one of our clients. We wanted to make a video for a local real estate company to attract people that are first-time homebuyers. So what did we do? We didn't say, hey, you're looking to buy a home, we're a great company to work with. We actually started with, hey, you're not ready to buy a home. A real estate company say that you're not ready to buy a home instantly. Okay, what are they talking about? From there, we went through 3 tips to actually help them prepare to buy a home. So maybe they are prepared to buy a home. If they kind of checked out on all the 3 tips, then great. Maybe we start to move them to the next step. If they're not, if they didn't meet these 3 criteria, now we've started to build that trust with that potential client to say, hey, these guys aren't out to sell us, they're actually out to help us, which starts to build that brand as a brand that they can trust. Whenever it comes time to actually buy a home, they're more than likely— they should, I would imagine that they would reach out out to this real estate company to learn more about how they could help them in their homeownership journey. And then the offer, I believe, was, hey, shoot us a message if you would like to learn more about how we can help with your first-time home purchasing journey. Don't overthink it. Hook, story, offer. Don't start with your name and don't start with something vague or boring like most corporate companies start with. Start with something that's actually going to pique the interest to make someone stop long enough to actually hear what you have to say. So if you want more tips like this, I would love to hear your thoughts down in the description. We're a brand new channel. We want to make sure that we continue to serve you with the most relevant strategies, tips, and tricks. Let us know what you'd like to see next whenever it comes to building your brand online. If you haven't paused the video, definitely hit the link down in the description to download your free toolbox to get started making that fire content to build your brand this year. Catch you next time. Peace.