Organic video builds credibility and compounds over time, but paid ads deliver quick leads. One client got their first paying customer in three days from a $100 video ad, while months of organic content had generated engagement but no sales. Paid ads stop working when you stop spending.
So your credibility is gonna come from your organic content. Then your predictability is gonna come from paid ads. This space, that's where the magic happens. So this past year we worked with a client and they only wanted organic video content. The views were up, engagement was up. Maybe we were having some clients come through, but organic's a little bit harder to track. Month number 3, we convinced them to let us run one video ad. 3 days into the campaign, less than $100 of ad spend, they get their first paying client. Now here's the caveat. When the ads stop, your lead flow typically also stops. When you do organic. Your organic video is slower on the front end, but it compounds over time. Once you invest in organic value-driven content, sowing seeds, eventually you can start to rely less on ads and more and more on the brand that you're building. So hopefully that adds a little bit of clarity, simplifies things a little bit. Hey, if you need help with this, DM me the word grow, and I'd love to see how I could help.
