Jordan Easler shares three ways home-service companies can improve Facebook lead quality: add two to three qualifying questions to the form, respond to leads within five minutes (21 times more likely to convert than 30 minutes), and continuously test new ad offers to lower cost-per-lead.
If your home service Facebook leads really stink, here's how to fix it. Gotta create some friction. So you're getting leads, you're following up fast, but you're ready to fight this next lead because every single lead today has been a total goober. So what we do here is we'll add 2 to 3 qualifying questions on the form. Is it a repair, replacement? Is it siding, gutters? They live in a specific area. How old's your roof? Just very simple questions that make it a little bit harder to fill out the form. Numero dos. Look at that lightning bolt. We gotta call these leads faster.
If you ever heard this, I never filled out this form. This is a scam. How did you get my information, Betty?
She's not gonna remember filling out this form from this past Monday. It's been 2 whole days. Responding within 5 minutes versus 30 minutes, 21 times more likely to get in touch with that lead.
Just respond faster, man.
And number 3, with a little poopy emoji, some of our ads are gonna suck. We do this all the time. We still had an ad Flop last month. Terrible results. Went back to the drawing board, made the offer a little bit better, did it in a summer special, lowest cost per lead in history. According to what I'm seeing here, just today they have booked 4 more inspections.
If the results suck, just create a new campaign and take it to the chin like a champ.
We all gotta suck sometimes.
