Jorge Fuentes: From Law to AI Innovation | Agent.ai - Prompted "Builder Series" Podcast - 11/2025

We're at a point in history where the opportunity is great and quite equalized, I'll say, right? Getting the AI to magnify the talent that you already possess, right? So it's not a replacement, but rather a magnifier projector of the human. That's what it should be and what we should strive for, for sure. So nobody is like a seasoned 10-year, 15 years of experience on ChatGPT. No, there's no one out there doing that. And I think that gives a lot of room for anybody that wants to get into this space, level up within a couple of months, you can get really good and then just start adding value from the get-go.

In today's episode, we're joined by Jorge Fuentes. Jorge is a HubSpot implementation specialist and one of the most prolific AI builders on Agent.ai with 51 HubSpot Academy certifications and a portfolio of real-world agents spanning lead scoring, HR screening, and content creation, Jorge shares how he's turned everyday business challenges into automated solutions. We'll talk about the rise of the citizen builder, why everyone can start building agents right now, and how AI can become your most reliable teammate. And with that, let's get to the show. Jorge, thank you so much for joining me today on this, this podcast for Prompted Builder Stories by Agent AI. Super fascinating and excited to talk with you today. You have built a whole lot of agents on the platform across a whole wide range of stuff. A few, yeah. And as we were kind of talking before we got going, A man of my own heart, a jack of all trades. Hey, I see something interesting over here. I wanna build a, an HR resume building thing. I wanna build a marketing agent. I wanna build whatever. It just kind of comes out. So I'd love just to kind of get us going, like, Jorge, tell us a little bit about yourself. You know, I'm a big comic book guy. I've got a Wolverine shirt on today. Your diverse background, you know, everything from law to marketing to AI, like, tell us how you got here, man.

Absolutely. Absolutely, Kyle. And thank you so much for having me today. Definitely. Yeah, yeah. I did study law and got my law degree and then got my lawyer's license, let's call it, right? I also went into insurance at the same time. So I got like my insurance license there, right? At some point when I was trying to do both at the same time, right? Like selling car insurance and life insurance and also like, you know, helping with some paperwork, like friends and family as a lawyer, right? I figured there had to be something else out there, right? So I historically had been working also for my dad's business on the side of marketing, helping him with a couple of things here and there. Um, but definitely I, in, during the pandemic, right, is when I went into digital marketing. I got several certifications, you know, HubSpot Academy, uh, Semrush Academy, right? And then I was like, well, I could do this. For a living maybe, right? And so I applied for a ton of jobs on LinkedIn remote and I finally got one, right? And so that's how I got into like digital agencies, right? So that's what I've been doing for the past 4 to 5 years or so. And then in the latest agency that I'm part of, right? So Sidekick Strategies. So George B. Thomas's Sidekick Strategies. He's a HubSpot and inbound legend, by the way. He gives a talk in the inbound conference every year, right? And so he's really into AI. He's taught me a lot of like things about like, you know, how to think on turning, you know, the AI into something that is producing that human output, right? So he's got like this phrase, you know, like human-powered AI-assisted, not the other way around, right? And so with that framework in mind is how I got to like, you know, open my agent.ai account. By the way, I did attend Inbound 24 with George also, right? And so in that conference is when Dharmesh gave his keynote talk, right? And he released into the world like agent.ai and I was like, I gotta get in there. I gotta get playing around with the tool. And that's how we're here. Yep. Yep. So that's pretty much my journey from, let's say, lawyer or insurance agent slash Uh, to, to actually a marketer that builds AI agents for funnel.

That's awesome. I'm, I'm sure some of the team will want to hear that, like, all right, from that very first impression, it worked on you and you jumped in and started building stuff. But also, you should not undersell yourself. Like, did I see somewhere that you had like 51 HubSpot certifications?

Yeah.

Oh my gosh. I didn't even know there was that many HubSpot certifications.

Right.

So clearly you've learned it all at this point.

Right, right. Several. I mean, there's very few that I haven't gotten. Uh, there, there, you'll be surprised that there's a few more, right? But anything that's like, you know, uh, you know, developers, uh, thingy, right? I still don't have those, right? I'm pretty much just focused on marketing and sales, right? But definitely, yep, yep. 51 has been like the all-time high. At some point, the 51 certs were active at the same time. So that was like the record there. Right now, I still gotta renew a couple, right? But, you know, the 51 HubSpot Academy certifications, I definitely, the time when I went into, I went to Boston for Inbound24 and you know how they give away some of these like pins for your cert, like every certification you get, get one pin for it. I got like a whole ton of them and then, yeah, and that's, it's pretty good. But by the way, those have been very helpful in my career. So I definitely like owe HubSpot Academy, you know, a lot of the, you know, the great work that we do at that type of strategies. And definitely, yep, I find that that's been also part of like, you know, me getting into AI a little bit too, right? Because HubSpot is generally right now at least using AI for pretty much everything. It's pretty ingrained into the platform. And so, yeah, absolutely. Thank you. Sure, sure.

So we should talk about that a little bit, right? Like, all right, you clearly are someone not afraid to go learn. And, and, and just like a sponge for knowledge, right? Like if there's a certification, there's something out here that's formalized that I can learn from. That probably leads a lot into like, okay, there's this AI thing. Maybe not the, the, maybe doesn't have the same formalization of a certification around it, but it's definitely one of those fields that like you learn by doing, right? So, so talk to me about like someone who has had more of that background, the formal training and formal education, like jumping into something like new like this. Was that different for you? Do you like this more or less? Or kind of talk us a little bit through that kind of transition there.

Absolutely, Cal. So what I'll say is that, you know, learning AI, the barriers to entry to learning AI are super low. Like they've never been lower than anything else in the past. Like, you know, any degree, any area that you want to become an expert on, like right now you literally could pay $20 a month for ChatGPT Plus, right? And then just get in there and then start asking it questions and then leveling up your skills on any topic, but particularly AI, that's even easier, right? This is pretty much just, you were just a conversation away from leveling up on anything, right? And even for free too, like you don't even need a paid subscription, by the way. But yeah, so I think that's the beauty of AI right now. Anybody that calls themselves an expert on it doesn't have more than, what, 3 years of experience, right? Ever since at least the commercial release of ChatGPT, I think November 2022. So nobody is like a seasoned 10-year, 15 years of experience on ChatGPT. No, there's no one out there doing that. And I think that gives a lot of room Uh, for anybody that wants to get into this space, level up, uh, within a couple months you can get really good and then just start adding value from the get-go.

I think that's such an— I haven't really thought about it that way before, but you're absolutely right. Like, people are afraid to like jump in and try some of this stuff, but to your point, maybe someone has a 2 to 3 year lead on you. It's not like they have decades of experience and have been doing this forever. Sure, there are like people that have been building machine learning and stuff, but like this, This agentic, this generative AI is so new to all of us and we're all still figuring out that. That's such a great, like, don't be afraid of it because no one's that far ahead and no one's an expert on it. They're all like, right, in human years, what, 3-year-olds, right?

They're toddlers.

Exactly.

Yep, yep, yep. Absolutely, absolutely. And obviously there are, I think there's value almost anybody could could add via AI, right? Like, for example, when thinking about like the agents that I built, I still don't know JavaScript or I'm not like an HTML guru either. Like, I'm not a developer at all. Like, we just talked about how like some of the certs from HubSpot Academy that I still haven't gotten, they're all like developer-focused, right? So I'm not a developer, but AI has helped me develop AI agents, right? And that are useful and can help marketers and businesses in general, right? So I think that that's That's powerful. That's the power of AI there, right? Like, it's an opportunity for pretty much anyone that, as Dharmesh calls us, right, citizen builders, to get in there and just start going with it. Sure, sure.

You've built a lot of agents, right? And we should absolutely showcase one or two here in a second. But I'm curious before we get into that, lead scoring. I was just playing with that earlier. Great, great template that it sets up for any business that gets them started. Like, where do I start? here you go, run this thing. Here's something to go for. HR screening, content generation, um, like company enrichment, lead enrichment. Like you built all this wide range of stuff. Like what have you learned? Like any best practices or tips or things that it's really good at or things that it's not good at that you've kind of seen and learned as you kind of explored all these different elements?

What I'll say is that the, one of the first agents that I built, which was the, It's called the Mini Company That Enriches, right? And so definitely when talking about enrichment, the first time I published that one, it got 2 1-star ratings, right?

Wow.

So that was like my first feedback out there, right? So it wasn't that great at the beginning. So what I'm trying to say is like sometimes the first agent you build won't add a lot of value from the get-go, but then now we've revamped that agent. And then built others from there, such as like the Lead Scoring Framework Generator, right? 5-star rating across the board, several with 5-star ratings as well. And so, yeah, but what pretty much stems, you know, how these agents come to be is that I usually have like, let's say recurring tasks that I gotta do in my job and I'm like, there really is not a tool just for this task, you know, to get done at least 80% of the way there, right? Because sometimes we're thinking, you know, we're trying to build something that completely hands off to AI and then we're just, you know, taking a break and then AI is doing the work for us. And that, I think that's not really the goal. The goal is more like, you know, in my case, for example, I tend to do this on a weekly basis. We build a newsletter for a client, right? But that client pushes a lot of content on YouTube, right? And so that's how the YouTube to newsletter agent came to be because it makes my job easier and it probably makes somebody else's job easier as well. It doesn't get 100% of the newsletter built. It really just gives me the copy or something that I can think about and then iterate from, et cetera, but it definitely helps. It gets maybe 60 or 80% of the job done, right? So I think that is fundamental when building an agent. Uh, you know, uh, the first thing, you know, kind of like we said with the first agent I built on the— that enrichment, uh, you know, it might not be what you want it to be at first. And it, you know, there may be some folks that give you, you know, what could be negative feedback, but it's mostly constructive feedback, right? Because we're all trying to improve and then you improve upon it. So don't be afraid to launch because, you know, you might get a 1-star rating like that.

Yeah.

Then you'll also get 5-star ratings, uh, along the way for sure. But then having that mentality of adding value through them, uh, and then, you know, you know, whatever pain point you're facing right now in your workflow, like the weekly or on a daily basis, there might be something you can do to help yourself and others in the process as well.

Well, and I think you're making a really important point here. I just want to like reiterate is, is, and you said it from the beginning, right? Like these are human-assisted, right? Human in the loop is kind of the right term. I think a lot of us are using now, but These things are not going to get you all the way there. And I think that's the mind shift a lot of, I know I've had to go through, is like, I'm no longer necessarily a writer, I'm an editor, right? Like, you think about it from a newspaper's perspective of, you have all these journalists writing all these different articles and you could do that with AI, but you still need to, as someone over it, put out a newsletter, review the content it's putting out there, provide feedback, iterate on it, clean it up. Like, What are you trying to get outta here as the editor of the entire publication or, or, or whatever you're doing? And, and any of these tools, if you realize it as an assistant to get you 60, 80% of the way there, that saves a ton of time in and of itself. Absolutely.

Yep. Yep. I, I mean, I mean, when you compound the, um, you know, if, if you do something in a minute yourself and the agent can help you do it in 10 seconds, Right? When you compound those 50 seconds that you've got left, right, over a month, over a year, that saves a lot of time and money as well, right? So that's definitely, yeah, for sure, the mindset that most of the builders need to have and also the people that leverage them. And by the way, one thing that I love about agents, right? And this is one thing that sets them apart from general, like historical SaaS software or, you know, it's that you sometimes don't even need to be tech savvy to use an agent because you can just email them, right? So imagine this, right? Like whatever task you need completed, if the agents have like an email address themselves, right? So you can trigger them just by sending an email. So almost anybody can send an email, right? And so that's pretty powerful right there. Like the adoption of AI agents, in my view, will be faster than You know, uh, you know, CRM software, project management software, whatever, then for sure. So I think, so I think that's important to consider. Absolutely.

So, so what I heard you say right there is my 78-year-old mom can become an Agentic user because she knows how to email.

That's it.

Absolutely.

Sure, sure. As long as somebody has a, uh, a Gmail account and, and can, and knows how to hit send to, to a specific address, right? They can get anything done. For sure. With an agent, you can leverage an agent.

Absolutely. Awesome. Do you wanna demo a couple of these things? I, I would love, you know, if, if you, if you're comfortable with it, maybe, maybe kind of the lead scoring. I think that's a good kind of intro. And then we can look at one of your content generators too, whether the YouTube newsletter or something like that.

Absolutely. Yep. Yep. Yep.

Um, cuz I was just playing with it before and, and I think, and, and, you know, there are, there are absolutely agencies and people out there that build lead scoring algorithms all the time. But for a lot of us, it's like, where do you start? You know?

Correct.

And, and I think that's what's so cool about this agent that you're about to show is it's not gonna be perfect, but it's gonna give you some variables and things that you can look at and be like, oh yeah, that makes sense. Or maybe I wanna tune that up or down a little bit, but it gives you something immediately that I, that's going to get you to our point, 80% of the way there. And then it's just a matter of like, all right, how do I want to more customize this based on my business? So.

Yep, absolutely. And thanks, Kyle. Yeah, totally. And definitely, as mentioned, right? Like we want to think about this as, you know, human-powered, AI-assisted, right? Like definitely whatever this agent spits out, you want to review it, right? Obviously, if you got a compliance team, maybe that's also important, right? Specifically for at least the newsletter or blog article agents as well. But definitely, yeah, showcasing the lead scoring framework generator here. So what we'll do, I'm actually just going to go into pasting. Let's see if I have something saved over here. Not really, but let me just open up a new tab and then I'll go to this website right here. I'll grab the link, right? And then absolutely search for it and then grab the link there, right? And then I'll click go. And so by the way, what we're doing here is that, and then I'll just take care of that. And there we go. Yeah. So You can use this agent to get a lead scoring framework. Most businesses out there, or marketing teams, actually marketing teams and sales teams, I've seen that they don't know where to start with the lead scoring framework, right? So they're like, should I do based out of like 10,000 points, right? Or 100 points, right? For like, and should it be on website page visits, you know, emails opened, right? Like, what are the signals I should be considering in order to, you know, implement lead scoring in HubSpot, right?

Yeah.

And so in this case, all you got to do is this agent takes care of that by, you know, you paste in your URL, you hit go here, right? And then we'll wait just a little bit. And then based on your website's content and, you know, kind of like the way you capture leads as well, whether that's via a newsletter form, obviously a contact us form, maybe, you know, blog signups, whatever you have going on on your side. This, um, agent scrapes it, uh, and then provides a lead scoring framework that you can apply based just on your website content, your value proposition.

Another comment just to make around this while, while it's loading is you could also, if you have an existing lead score, run something like this and it might make you think of something that you haven't thought of before to, to like edit or tweak or change your lead score a little bit, um, which is another use case that you might be you know, deep, deep into this, but sometimes just thinking outside the box or asking an external perspective can kind of give you something like, oh, that's a good idea. Let me try that as well.

Absolutely, Kyle. So, so if, uh, if a marketing team has a lead scoring framework that they're like, this is not being useful at all, uh, or, or just not helping sales with, you know, um, the lead scoring in general, right? Uh, but you could, rerun it here, like, like your site, and then just like get ideas on it and improve upon what you already built for sure.

To the other comment though, right? Like, yes, these things aren't instant, but how long does somebody typically spend trying to come up with a lead score? You know?

Right, right.

Exactly. It can be multiple meetings over multiple weeks to kind of get a consensus. If this kind of starts the process for you, um, there it is.

Yep. Yep.

Totally.

And so, so yeah, absolutely. Imagine this, right? Like I just put in my website. It already grabbed like the name of the company and then just kind of like what I should be looking for, right? Based on the job title, right? And by the way, this is things that I could input, you know, in my form, right? So, so job title, I got to grab that data. If it's anything like marketing director, CMO, head, et cetera, give 15 points and you get the gist of it, right? Like company size as well. Industry, what HubSpot plan they have, right? These are all like things I could ask for and then have, you know, graded within HubSpot. And then it's going on within HubSpot and then just go from there, right? Engagement, some negative scoring, right? Like, you know, if it's B2C, right? And I'm more B2B if they've unsubscribed, no engagement in the last 30 days. And then just the thresholds here, by the way, this is an important aspect of the agent, right? I've built it in a way that as a best practice, we keep the score within the 100 points threshold, right?

Sure.

Why? Because that should be enough, right? Sometimes I've seen Companies go for the 1,000 or 10,000 in points, but what differentiates somebody that's 9,438 versus someone that's 9,435? They're the same to me, right?

Right.

So that is why the 100 score range. And yes, definitely tells you the score range, the lead stage, what workflow or action could be triggered. And some notes as well. And that's pretty much it.

Sure, sure. Super cool. Super cool. Something anybody, everybody can go out there and try and just like, you know, get some immediate either improvements to what they're doing or come up with a lead score for the first time.

Absolutely, guys. Sure, sure. And definitely, um, it's super easy to use as well. Just like we were talking with the, um, the, you know, that you can email an agent here. You're pretty much on the agent's page and you, all you gotta do is copy and paste in the URL and it'll give you the whole framework. And then, yeah, definitely that could help anybody that doesn't have a lead scoring framework or they want to improve their current lead scoring framework and just need more ideas or more tests that they could be doing for sure.

You want to show one of the new ones you've been working with? And I'm curious while you're loading that, talk to me, like, what is the feedback and reaction you're getting from people? Like, And too, does this lead to business? Are y'all using this as like lead gen also?

Yeah, absolutely. And I'll show it right here in a bit for sure. I'm going to go to the agent builder. I think I can get to the, um, to, to the, uh, the reviews. So let me just go, for example, the, the lead scoring framework generator there. And then I want to see the, um, uh, I'll just run it right here. I think I got to go to the profile. There we go. So these are the reviews I've gotten so far. Um, only 5 right now, you know, 20 people are following it, uh, 218 tasks completed. Um, so, so far so good. Uh, some folks don't leave an actual comment. They just put 5-star ratings. And I think that's, that's pretty cool as well. Uh, some others I have gotten within the, um, um, you know, within my email, uh, that, you know, it's great, works great, et cetera, just very short, uh, feedback in general. But for now, it seems to have been good for sure. And yeah, absolutely. And so I'll showcase the other agent, right? Just based off of this one, right? I'll actually take this video and just grab this URL because we'll be needing it, right? So I'm going to copy that and then I'm going to go back now into another agent, the more recent agent that I've built. I'll just go to my profile here, right? And then on the right-hand side, I'm going to go to the YouTube to newsletter converter, right? And so what this agent helps with, by the way, this is one of the more recent agents that I built, is that sometimes, and as mentioned, right? Like I have some recurring tasks on a weekly basis where I got a client of ours, like he publishes YouTube videos, right? But we need to create his weekly newsletter, right? So sometimes I want to base it off of like the content on his latest YouTube video, right? Sure. And so this is where it comes in. You pretty much just input your video, right? So that's the URL that I grabbed from my own video, right? Lead Scoring Framework Generator, et cetera. And then you got to input the name of your company or brand person. In this case, I'm going to do like Jorge Fuentes here, right there, right? Just because the person that did that agent is myself. And then I'm just going to click go, right? And so what it'll do is that based off of your YouTube video's transcript, It will build a newsletter for you or at least a newsletter template that you could consider definitely, right? So coming back to kind of like, you know, the human touch of it all and making sure that you are being AI-assisted, not AI-powered, more like human-powered than AI-assisted. Yeah, that'll be kind of like the reason behind this agent. And so yeah, you just input your video URL. Uh, the name of your company, brand, or person. And then in a little bit, we'll be seeing a little bit of a newsletter that we can leverage, right? So, so there we go. Absolutely. You can actually see that, um, we get, you know, subject line, um, that we can A/B test. So that's pretty cool.

That's cool.

It did misspell, you know, HubSpot just because it grabs your transcript and sometimes YouTube, uh, might, you know, iterate, uh, from your transcript, right? And, and has, you know, HubSpot instead of HubSpot, right? But you know, you can get the—

this is why you need the human in the loop.

Exactly. Yeah, yeah, totally, totally. And to be honest, I think we'll always be needing it, right? Absolutely, for sure. So, so this lead is the preview header, the newsletter copy, you know, the opening paragraph and so on, and some potential CTAs as well, right? And so, yeah, some tips as well. It includes, and it does include like a body here that you can also leverage, right? Um, and that's pretty much it. That's what this agent helps with.

So to your comment earlier, like this is a specific task that you have to do on a weekly basis. Yeah. So you agentize it. And, and I'm curious to that point, like how much time were you spending on this before and how much time, like, and maybe you don't even, maybe we don't, I don't know. You tell me if we don't wanna say this because the customer watches this.

Oh, good.

Like how, how much time does this save you on a weekly basis now?

Uh, no worries. I, I, and absolutely, I, I think the, the client won't mind. And definitely, um, on a weekly basis, you know, cuz it's just one newsletter, one email. Um, it takes under an hour, maybe, you know, 30 minutes to an hour. But with this agent, like it cuts, uh, you know, this to a minute, at least this part of it, which is already 60% of it. Right. And then maybe just 10 minutes of, you know, bringing that in and adjusting a couple of things. So, so it reduced it maybe from an hour to about 15 minutes or so. Right. So, so that's definitely a lot of time savings.

Uh, 75% of your time on that, that, that's significant. Uh, yes, there's some upfront cost to like building this thing, but once it's built, it's an annuity, right? It pays you out every time.

Totally, totally. Absolutely.

I want to call it out too to people, like some of these YouTube, um, there is a specific like tool in Agent AI that can pull any YouTube transcript and there's so much stuff that you could do with, with, with those, like, right? Like, yeah, transcript generators, uh, content producers. I'm a voracious YouTube, uh, watcher. And, you know, like, yes, a lot of times, I don't know if you do this too, maybe I'm telling on myself, I watch stuff on 1.5 speed.

2x speed, I watch some videos.

Oh, I can't go that fast. You're faster than I am.

Right, right.

But even then, right, if you're watching a 20-minute thing on 1.5 speed, it's still taking you 10+ minutes. And sometimes you could just like grab me the transcript and have AI summarize it for you. And there's tools in here to do that sort of stuff. Or you build them too. And like the amount of content consumption we can get like summarized in that way is just crazy.

It's insane. Absolutely, Kyle. I agree with you. And definitely on my end, the only thing I don't listen ever to at a bigger speed is music, right? Just because it changes the whole thing. Yeah, that's weird. But obviously anything that's like, you know, that I can listen to, it could be, you know, Um, a tutorial. It could be something that just on the background, maybe even a podcast or whatever while I'm working, et cetera.

HubSpot certifications, I imagine.

Right, right. For sure. I mean, especially when I'm recertifying, right? So I already know the content, I already passed it at one point, and definitely just doing the research at 2x speed doesn't really hurt anybody, right? So, so definitely that's it.

Yeah, you just refresh it.

Yeah, that's it. That's it. And so, yeah, that's what this agent does. Um, uh, build several others, right? We also have like, um, the HR candidate screener, right? And so, by the way, that one is more, let's say, business or HR focused, definitely. But I'll just go here on my profile. And what this one does, we, you know, sometimes I've remembered when back in the past when I was, you know, job hunting or whatever, that I didn't know if my experience was actually a match for the job description, right?

Yeah.

Because sometimes, you know, you might be, sometimes maybe not. Sometimes you're overconfident, but sometimes you're also like undervaluing yourself too, right? Like, you're like, well, you know, I don't think I could get that job there because, you know, the description sounds, you know, really, really long, really tough. I'm just not up for it. And you can run this agent to kind of like get a sense of whether or not you can actually apply for it or if you'd be a good candidate for it too, right?

Yeah.

Because this thing doesn't really tell you, you know, you're not a good fit, don't apply. No, no. And it also doesn't tell you, you know, hire this person if you're on the HR side because they're a rockstar, they fit in perfectly. Nobody really fits 100% of a, you know, a job description, I would say. And if they do, they probably don't need a job, right? They're already probably employed somewhere, right? So to me, what this agent does Um, and it's also helpful, right? It is, you know, you upload your CV, uh, or, or the candidate's CV. You can be using this, by the way, as a recruiter or as a, um, candidate, right? You paste in the job description of the job you want to apply for or have applied for. And then it'll, you know, grab, you know, kind of like the, your resume and compare it with the job description and tell you areas of improvement and others where you're already meeting the criteria, right? And so, yep, this one also stemmed from my own experience. I wish I had this when I was, um, uh, you know, on the, on the job back in the pandemic, on the job hunting, um, let's call it. And, um, and yeah, absolutely. It stems from also a use case that I've lived through and that could have been helpful. And now you can get in, in, you know, under a minute, uh, a good view on what you might have to level up on if you want to apply for that job, or if you're ready to take the plunge and apply for sure.

It makes total sense, right? Like it's, but I think once again, the common theme through all these is like, it's not going to tell you perfectly, is this a job for you or not, or are they gonna hire you? But it kind of tiers it for you, right? Like, once again, 80% likely you're a really good fit for this thing, you should move forward versus, uh, you're like at the 20 percentile, probably not the best use of your time, like move on to the next thing.

Exactly.

And if it helps you make those kind of like tiered judgment decisions faster, once again, you're still in the loop, um, but can kind of like yay or nay, um, You're optimizing your time a lot more.

Absolutely. Absolutely. And even as a, um, you know, on the, on the side of someone recruiting for a position, uh, you could also get a sense of, you know, this candidate, uh, you know, they might be good because, you know, they meet maybe, you know, 70, 80% of the criteria. So I'll just, uh, so, so, so now, by the way, this agent also helps you with some of the questions that you can ask on the interview, right? Uh, on the side of HR, right? So, so that's also helpful, right? Imagine like, well, this candidate, uh, you know, they gave this CV and they might have experience on something, but they just didn't show it. So, so you, so it gives you a little bit of, um, uh, of like, uh, suggestions on what you might ask them, uh, because, you know, they've met 80% of the criteria. Let's explore if they also meet the other 20% and what they have experience with and so on.

Right.

So, so I think that's, uh, why this one is helpful as well. Um, and yeah, definitely, uh, Overall, the thing here is that I've built AI agents because I've lived through having needed them, right? At some point during my career. And then just, you know, being able to build them here on agent.ai, you know, by the way, they use the user interface is super intuitive and friendly, right? And just the fact that I can call LLMs to perform stuff within the agent, like on the backend of it, right? It pretty much gives me the ability to build an agent for pretty much anything, right? Any use case. And that's kind of the mentality that most of the citizen builders or agent builders need to have when joining Agent.ai, for sure.

Well, talk to me about success for you. How do you make the decision, I should agentize this or not? Obviously, if something's going to be able to save you time and it's a repeatable task, that seems like part of it. But Do you have more that goes into that kind of thought matrix for you? Is it something that has to be something that maybe takes you an hour to like, all right, if I can, if I could cut this down to 15 minutes, kind of like in the example we looked at earlier, or do you try to do shorter tasks that like maybe happen a whole lot more? Like, is there, is there some sort of like matrix that you go through and that decision process?

Absolutely. I will say this, right? Like it definitely stems from, um, a need, right? To, to have like, um, to do the tasks more optimally, right? Because by the way, we're talking about speed a lot today, but I definitely want to also focus on quality, right? And lessening mistakes as well, right? So quality assurance, right? So if you can get things done faster, but with better quality or with, you know, a lesser amount of mistakes, let's call it, right? That's already powerful too, right? So you're making yourself even more valuable, right? Because not only are you being— well, it is efficiency, definitely, right? But you're not only being more efficient on the side of being fast, right? But also producing higher quality outputs as well, right? So I think that that's kind of like the mentality or the reasoning behind these agents. They are human-powered, AI-assisted. And definitely we need to be able to think about them in this way, right? Like, not only are we supposed to do things faster, right? Because everybody wants to get their job done quicker, right? If we could all get everything done within a day instead of a week, that'd be awesome, right? So definitely we wanna have the concern or the care for also the quality of what we're doing, right? Because ultimately, right, no matter What agent, whether you're using AI or not, the work you put out there is tied to you, right? And yourself, like your reputation as well, right? So just what I really am, let's say, against stuff is kind of like some folks that they just want the prompt and they just put it in there and copy and paste it, publish, and then just forget about it. And that's not really helpful to anybody, right? Not even them because they're producing, you know, awful output out there that is not helping them nor their companies, right? So, so, so I think that's, uh, where, where it stems from for sure.

When I'm hearing you say about quality, like 2 things come to my mind, like, and you're alluding to both of them, but I just wanna like make it clear for everybody is one is like, if something takes you an hour and you're able to do that in 15 minutes and you respond and react to something, you're, you're, you're fresher, you're clearer, you, you didn't make a mistake that, you know what I mean? You, you're like able to identify issues because you're not as ingrained in it, maybe. Maybe that's the right word. You know what I mean? So I think that's one part of like the better quality, but I think the other better quality is like, I know for me personally, I write like I talk and it's all run-on sentences. AI actually follows English grammar really, really well. Yes, it uses way too many em dashes, but otherwise like it's very clear, good structured sentences. So in that respect, it's getting better quality too. Uh, and then you're just like editing and tweaking the elements of it versus trying to write whole new sentences that are all run-ons in my case.

Absolutely. Oh yeah, no, uh, total, totally get it. Yeah. I mean, if, um, uh, and, and that's the goal, kind of like definitely like getting the AI to, you know, you know, magnify the, the, the talent that you already possess. Right. So, so it's not a replacement, but rather a Magnifier, projector of the human. That's what it should be and what we should strive for, for sure. And that is part of why the backend of these agents that are built have that ingrained in them, right? Make sure that the lead scoring framework has the maximum of the best practice to keep it under 100, right? Because I would say 99% of, let's say, small businesses out there, they don't care about having a lead scoring framework of You know, up to 10,000 points, right? Like, it just doesn't make sense for them, right?

Just move the decimal a couple places to the left.

Exactly.

And it's the same number.

Totally, totally. Keep it under the 100 because that's going to be helpful for pretty much anybody that wants to build at least a scoring framework or even knows that they need one, right? Like, there's obviously a ton of businesses that might not even care about it yet, but, you know, it is a tool that gets you 60%, 70% of the way there. And gives you an idea of what you should be scoring on for sure.

You've talked about this a little bit about where you see some of this stuff going. And I'm curious too, because at this point you've been using HAI specifically for over a year now, you know, LLMs and generative AI for a while now. Like, where do you see this stuff going 2, 3, 8? I mean, can you see that far? How do you see this stuff playing out over, you know, the coming years?

Absolutely, Kyle. So I think, and also coming back to kind of like the convo we were having at the beginning of today's show, right? The fact that anybody could leverage an agent, right? By just sending an email to that agent, right? It already gives us a little bit of visibility on the adoption curve of agents, right? I think the fact that they're The adoption curve is way, let's call it, faster than anything from SaaS software historically, right? Because to be honest, to use HubSpot or ClickUp or Jira or whichever tool out there, right, for either a CRM or a project management tool, you need a little bit of tech savviness, right? And so that makes already the adoption a little slower for most users, right? But definitely with agents, AI in general, the fact that anybody could just send an email and trigger an agent, the fact that you could talk to ChatGPT just via your phone, obviously, right? And have a chat, a powerful chat. It could even like, yes, produce work for you, like spreadsheets, PDFs, et cetera, everything we've seen it do. And now obviously with the release of, you know, agentic browsers, right? Like Perplexity's Comet browser, OpenAI's Atlas, right? AI is getting to a point where it can be adopted faster than any other software in history, I would say. And so that is how I see it playing in a couple years. I think obviously AI is here to stay. We all know that, right? I've noticed that in my own day-to-day, I can't go back to just searching for stuff on Google, right?

Oh, interesting.

For my job or the things that I do. I talk to AI almost every day in the sense of like, you know, not in a weird way, but definitely like kind of like, you know, help me research this and that. I leverage the agents that I built. And obviously out there, there's even clones you can talk to from historical figures, famous people. And, you know, if and when all of this technology, the AI in general, is being used to, you know, get better as a human, right? Like improve on your skills. I'll be honest, I've talked to several clones on Delphi from some historical figures because I wanna up my game in maybe knowledge, right? Or increase my, like leverage or improve my communication skills maybe, right? Like the way I talk through things and whatever. So I think obviously there might be an element of Who are you talking to, right? Like, I've had that in the past too, right? Like, for example, my wife is pretty much against all of that because she's like, how are you going to talk to a machine? Just talk to a real person, go out there. And I'm like, well, this is faster, right? Like, it's right in my computer. I can just start to talk and all, right? But the point being is as long as AI can be leveraged to improve upon one's skillset or even acquire new skills, get more valuable in general, There's no issues with AI in general or no need to worry too much about it. I think it's overall a good thing. Obviously, like anything that's been created in the past, it can be used for good or evil, whatever. But I do see like a good future on AI. It gives a lot more opportunity. And coming back to what we were talking about at the beginning, right? Anybody is still early to get into the game and know, do a lot of valuable stuff with it for sure.

Very cool. Very cool. I agree with you on all that too, by the way. Um, as we start to wrap up, Jorge, like, what is the best way for people to connect with you? Um, how, how, how do you, how can they collaborate with you? Are you looking for testers? Are you looking for new ideas for agents or, or, you know, customers that you can take these agents and, and, and, you know, use for them? Like, totally, totally share, share kind of some of that, those, that Latin along info. Absolutely.

Absolutely. So on LinkedIn, I'm as Jorge Fuentes Zapata, right? Feel free to connect with me. I'll accept your invite. I accept pretty much everybody because I know that almost everybody has something valuable to add. And definitely, so feel free to reach out to me on LinkedIn. Feel free to also follow me on agent.ai, right? Like I have my profile there too. And do, I would encourage GS folks to try my agents, run them, leave me your feedback. Not only the stars are great, right? 5-star, but also like, tell me why, right? Like if it's a 5-star, Why? What did you like about it? Um, and if there's an improvement, right? Like a 1-star, what can be improved upon it, right? Like the feedback, the more feedback, the better, the longer it is, even the better. And, um, that'll be, uh, that'll be pretty much it. So yes, LinkedIn to connect with me and definitely, um, agent.ai. I have a profile there. Test out the agents and let me know what you think about them.

Absolutely. Any final thoughts? What did I not ask you? Or what do you want to like leave everybody with and kind of closing here, Jorge?

Absolutely, Kyle. So I'll say this, right? We're at a point in history where the opportunity is great and quite equalized, I'll say, right? In the sense of like historically, you know, to become, you know, X, Y, or Z, you needed to know people there. You need to have a network. You needed to have like money as well to pay for, you know, an Ivy League school or whatever, right? But right now we're at a point where that's been democratized, that's been equalized in the sense of like the opportunity of it. So anybody, I would say anyone that is still doubting whether or not to start something, right? Whether that's building their first agent for themselves, you know, obviously tools like Lovable, Replit, you can even build apps right now, like software that can be used, right? Et cetera, just with AI, right? So I would say that that's kind of my key takeaway is like, get started. I myself, I was just a, let's call it, I was a lawyer, insurance agent, then turned to marketer, and then now I just build agents for fun right now, but I definitely use them. So they do save me time. They save other users time as well, save time and money, right? And so what I'm saying is like, don't hold back on trying to add value via AI because we're still in kind of like the infancy Off it all, for sure.

That's so, so true, right? It is a level playing field that these things are free. Just so like, yes, you can go pay $20 a month to some of them, but so many of them are free and you could get access to all the powerful ones for free through Agent AI. A little cheat code there for people. So take advantage of this thing, be curious, go out and play and build and find out the life experiences or things you've done in the past that You can agentize and share with others. And that's such a great, great, great leaving thought for everybody.

Every pain point we've experienced, somebody else has also gone through it. So building something, you know, to tackle that problem, um, I think is valuable and anybody could do it for sure.

Well, everybody out there, if you enjoyed this conversation, please like, subscribe. We're on all your audio platforms too on podcasts. So leave a 5-star review there. I will not be upset if you do that.

Right.

Um, and until next time, go out there on, on the level playing field. Try these things, use these things, level yourself up and, and keep growing. Um, have a great rest of your day and we'll see you next time on Prompted Builder Stories.