$15,000,000 exit because of this #startup #acquisition #entrepreneurship #entrepreneur

In this YouTube monologue, Joshua Fraser argues that any growing business needs a clear strategic framework to manage tasks, and he shares how Objectives and Key Results (OKRs) served that purpose for his startup. He explains that an objective states the singular goal to achieve, while a key result is a measurable benchmark that tracks progress toward that objective. He outlines the essential attributes of effective key results—specific, time‑bound, aggressive yet realistic, SMART, and verifiable—and notes that each objective should be assigned an owner. Fraser describes the operational rhythm his team used: presenting and reviewing OKRs on the first Friday of each month. As the company expanded to about 30 employees, they shifted to a quarterly (90‑day) cadence for larger projects, though he personally prefers the monthly rhythm because it keeps a pulse on everyone’s work.










