Joshua Fraser shows how a weekly scorecard tracking three to four metrics per department keeps a business aligned with annual goals. He works backwards from yearly targets to set monthly and quarterly benchmarks, using the principle: "In God we trust, all others must bring data."
Chapters
In God we trust, all others must bring data. That is a famous quote that I feel like really reflects why your business needs to use a scorecard. So this was a document that we had an admin fill in every single week and we've created a template for you. This is what a basic scorecard will look like for your business. On the left here we have the apartments of what you're going to be measuring and then three or four key metrics for that department that make sure that your business is headed in the right direction. You'll have four metrics for financials, marketing, sales, customer success, product engineering, whatever else you might have in your business, it might be the product, sales, advertising, spend, et cetera. And then you have your January goals. Like if you set good okrs, then you'll have your February goals and your March goals. You'll have your Q1 goals. You can basically work backwards and reverse engineer from what your annual goals are.