Joshua Fraser sold his business in early 2022 and learned that brutal honesty delivered kindly accelerates growth. He contrasts his preference for full transparency with the opacity he found at a larger company, where lack of openness eroded trust. Honest, data-driven performance reviews keep teams aligned and accountable.
Chapters
Brutal honesty delivered kindly. In 2022, I kind of woke up in January and I saw that things were changing. I didn't feel that comfortable, and I was like, I'm going to sell everything this year. Another piece of advice from the estated and getting acquired was brutal honesty delivered kindly. Always be honest. Never lie. That will bite you in the ass every single time. And if you can learn to have brutal honesty delivered kindly, the candid conversations that you'll have and the constructive feedback you'll be able to give each other, your company will grow so much faster. I was always a sucker for full transparency, and then I went to a bigger company and there's zero transparency. And it's been one of the hardest, hardest things for me to deal with because I just can't see what's actually happening in the company and I don't trust a lot of the numbers. And so I'm a data guy. Like, I love looking at our results. I'm a huge fan of what the hell have our results been this year. That's another brutal honesty delivered kindly. I hope everyone remembers that.